Video Interview, Deakin University (Aus)

During a conference in Melbourne in March 2018, Anne Kershaw of Deakin University asked me to do a video interview for their PG arts management students.

Questions:

1. Tell us about some of the more creative audience research techniques you’ve used and the benefits of these approaches? [A nice question, just talk about the stuff you do…]
2. What are the different challenges arts managers face when building young audiences? [A bit harder…]
3. What evidence should arts managers use to inform their practice? [Harder still, but also the topic of recent edited collection Applied Practice: Evidence and Impact across Theatre, Music and Art…]

I haven’t been brave enough to watch the video myself, but here it is.