Matthew Reason

Video Interview, Deakin University (Aus)

During a conference in Melbourne in March 2018, Anne Kershaw of Deakin University asked me to do a video interview for their PG arts management students.


  1. Tell us about some of the more creative audience research techniques you’ve used and the benefits of these approaches? [A nice question, just talk about the stuff you do…]
  2. What are the different challenges arts managers face when building young audiences? [A bit harder…]
  3. What evidence should arts managers use to inform their practice? [Harder still, but also the topic of recent edited collection Applied Practice: Evidence and Impact across Theatre, Music and Art…]

I haven’t been brave enough to watch the video myself, but here it is.


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This entry was posted on 27 March, 2018 by in .