Matthew Reason

Interactive Mind Map

Qualitative audience research frequently produces large amounts of unruly data. For myself the process of beginning to make sense of or find routes through the unordered mass of material that … Continue reading

15 July, 2015

Where in your body?

‘Where in your body?’ is a single question online audience research survey, piloted for performances of 5 Soldiers by Rosie Kay Dance Company and now also disseminated to Scottish Ballet … Continue reading

15 July, 2015

Drawing and Audience Research

Drawing is at once immediate, and yet takes time. The marks on paper – pencil, crayon, ink, pen – appear instantly, they are real and absolute, but the process as … Continue reading

15 July, 2015
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